BROKE BY BRANCO

One of the best-selling rappers in Denmark, Branco, is known for his extravagant lifestyle and countless hit records. We conceptualized, produced and directed the music video for “BROKE” that tells the story of Branco’s business endeavors.

During the production, we collaborated with author, journalist and cultural icon Martin Kongstad to write a scene in the video that staged Branco in a make-believe talkshow. As the talkshow host, Kongstad asks the rapper about his company’s bankruptcy and his rather expensive watch…