DET ER UTJEKKET, IKKE AT BLIVE TJEKKET

Copenhagen Medical is primarily known in Denmark for the supply of rapid COVID-19 tests and vaccination to citizens on behalf of the region. Since then, the company has expanded their services to provide health checks for the Danes — we were tasked with creating a campaign concept that would encourage more young people to test themselves for chlamydia.

‘Det er utjekket, ikke at blive tjekket' - merges comedy, health awareness and advertising through a series of small films. In relatable scenarios, we feature lovable characters as they share their experiences and concerns with “getting checked”.