DET ER UTJEKKET, IKKE AT BLIVE TJEKKET

Copenhagen Medical is primarily known in the Capital Region for the supply of rapid COVID-19 tests and vaccination to citizens on behalf of the region. They contacted us to create brand films that showcase the launch of their new health centers throughout the country, with a vision of improving the health of the Danes. The campaign film,‘Det er utjekket, ikke at blive tjekket’, written by Anders Skovshoved, merges comedy, health awareness and advertising through a series of scenarios, displaying individuals as they share their experiences concerning health checks. The slogan and concept of the 4 films were focused on normalising accessibility of health services.