FROM SUNRISE TO SUNSET 2024

In 2024 we continued our collaboration with Adidas and their Ramadan-Sports campaigns.

With a lighthearted approach, the film seeks to explore how sports and religious practice can co-exist and include a diverse and eclectic community.

Starring people of all backgrounds — muslims, athletes and everything beyond — the result was a playful take on what Ramadan means to each individual and their unique athletic journey.