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PLAY
PLAY
Client
ADIDAS
Case

FROM SUNRISE TO SUNSET 2024

In 2024 we continued our collaboration with Adidas and their Ramadan-Sports campaigns.

With a lighthearted approach, the film seeks to explore how sports and religious practice can co-exist and include a diverse and eclectic community.

Starring people of all backgrounds — muslims, athletes and everything beyond — the result was a playful take on what Ramadan means to each individual and their unique athletic journey.

DIRECTOR
Robin Sharmin
PRODUCER
Eric Gripenblad
EXECUTIVE PRODUCER
Alfred Lauritzen
DOP
Lionel Turner
Rasmus Frostell
2AC
Jonath Matthew
FAD
Henrik Andersson
SAD & CASTING
Edvin Århström
GAFFER
Fredrik Nordesjö
BEST BOY
Fredrik Mickelson
TRINITY OPERATOR
Nestor Salazar
SOUND TECHNICIAN
Edvard Saare
MUA
Sainabou Secka
STYLIST
Alex Urombi
STYLIST ASSISTANT
Oscar Ferrer
PRODUCTION ASSISTANT
Ludvig Woodrow Aggerborg
RUNNERS
Clara Moksnes, Ben Conforme, William Tibbling
BTS-PHOTOGRAPHY
Daniela Spiroska
MUA-UNIT
Jenny Beckmann
GAFFER B-UNIT
Majas Julén
EDITOR
Martin Zaar
ADDITIONAL EDITOR
Gustav Örström
COLORIST
Joakim Rissveds
VFX & ONLINE OPERATOR
Stefan Ekman
SOUND DESIGN
Julius Rydinger
MUSIC
Maceo Frost
MOTION GRAPHICS
Issa Kram
COPYWRITER
Julia Stigborg
AGENCY
Obeya PR, Canan Yasar & Julia Karlsson