DRUNK DRIVING

How do you start a conversation about drunk driving with a young audience?

That was the challenge we set out to solve for the Danish Road Safety Council . Our creative approach resulted in two impactful films, each designed to engage the young audience but in different ways.

The first film is built around a relatable dialogue-driven story which is based on the young people's conversations with each other before the action itself. Just a few words can prevent poor judgment from becoming life-threatening.

The second film takes a more abstract and visually striking approach - through bold cinematography and special effects we interpret driving with a drunk driver is like driving with no driver at all.

Together, these films aimed to spark dialogue and leave a lasting impression.