REDEFINE SUMMER

Founded in Denmark, SOUNDBOKS is the world's first and only Bluetooth Performance Speaker.

SOUNDBOKS started as a small business selling speakers to young people who were going to Roskilde Festival, and the festival has played a major part in their branding strategy ever since. In 2020, there were no festivals nor big parties, so they completely lost their organic branding platform. They had to come up with something different; they had to redefine summer.

We wanted to produce a series of videos where we demonstrated all the summer-fun you can have with a SOUNDBOKS, without going to a festival. The campaign led to an incredible sales boost for SOUNDBOKS, making it their best summer yet – completely without festivals.