VISUAL IDENTITY
REDUCED is an innovative food company that specializes in producing sustainable natural flavor solutions by upcycling side streams from the food and agricultural industry - always with a focus on taste, quality and sustainability.
In collaboration with REDUCED, we created a visual identity that captures the essence of their sustainable mission. Our work included a full branding package, featuring a logotype, logomark, typography, color palette, packaging design, and front-end website design.
For the logotype, we kept it bold and simple to put the focus on the brand name while allowing the product to speak for itself. The logomark, inspired by a boiling pot, represents the upcycling of ingredients and aligns with their sustainable mission.
We chose the Almarena typeface for its playful yet clean design, striking the perfect balance between modern and approachable while maintaining a strong, confident brand presence.
The color palette revolves around a vibrant red, symbolizing energy and sustainability, paired with light grey and off-black to create contrast and visual harmony.
For the packaging, we designed it to be eye-catching and impactful, ensuring it stands out on shelves and kitchen counters. The website’s layout is clean and intuitive, offering a seamless user experience that reflects the brand’s bold, sustainable approach.
