BETTER LATE THAN NEVER

Alarming statistics show that nearly 1 in 3 young drivers admit to using their phones while driving, a 50% increase since 2019.

Danish Road Safety Council wanted us to create a relatable yet highly visual film about the subject. In close collaboration with the client, we developed the concept, script and produced the campaign with the Danish title “Dit svar er bedre sent end aldrig” highlighting that your text message is better delivered late than never.

Watch as chat messages come to life, emphasizing the real risks of digital distractions behind the wheel.