VISUAL IDENTITY
Copenhagen-based venue, Rumors, is renowned for its events and distinctive atmosphere. With a renewed focus on international live acts, Rumors approached us to create a visual identity that would match the energy and ambition of their new vision.
The identity draws on Y2K aesthetics to reflect the energetic nature of their events. At its core is a bold, futuristic logotype for ‘RUMORS,’ complemented by a retro race-inspired logo icon featuring a capital ‘R,’ designed to convey speed, energy, and momentum.
The system is structured around a palette of four core colors, the Mint Grotesk typeface, and three consistent design elements. Together, these components create a cohesive and contemporary identity tailored to support Rumors’ redefined direction.
