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PLAY
PLAY
Client
BANG & OLUFSEN
Case

SOUND OF THINGS TO COME

A new journey begins with Beo Grace.

As Bang & Olufsen approaches its 100th anniversary, we honour the roots of the Danish legacy brand - embarking on a journey through the serene natural landscapes of Denmark, guided by nature's own soundwave: the Danish phenomenon Sort Sol.

Inspired by fine jewellery and crafted from natural aluminium, the audio excellence of Grace is not an escape from reality, but an invitation to imagine what lies ahead.

DIRECTOR
Phillip Jacques
Exec. Creative Producer
Amanda Rosenkrantz
Line Producer
Tobias Rytter
Director of Photography
Louis Jablonski
Editor
Oliver Klitgård
Colorist
Nurali Kushkov
VFX
Hitch
1st AC
Villads Sommer
Digi Tech
Emil Due
Gaffer
Claus Høyner
Pianist
Matthew Bostock
Strings Arrangement
Jens Ole McCoy
Sound Design
Hidden Mountain
Styling
Kristine Halken, Viola Bager
HMU
Trine Kihl
Production Assistents
Oliver Michelsen, Johan Dahlerup
Talents
Eny Jaki, Jos Schenck
B&O Chief Marketing Officer
Jo Crawford-Boyle
B&O Creative Director
Matthew Bostock
B&O Producer
Jeppe Bay
Copywriter
Emma Sothcott
B&O Still Photographer
Andrea Brandt
B&O Brand Management
Ester Ollari
B&O Product Manager
Maria Gabriela Maduro