PROXIE UNVEILED

Cobot is on a mission to help humans at work. During the unveil of their first prototype robot, ‘Proxie’, we produced the launch film to tell their story to the public. The film seeks to convey Cobot’s humanistic brand values and create a different perspective on robotics than what’s usually seen.

The goal was to create a warm, soulful piece that paints a hopeful picture of the future. Cobot founder and CEO, Brad Porter, voices the film and tells his personal story about working with robots most of his life.