KEEP ON KEEPING ON

‘Keep On Keeping On’ was the line that Faxe Kondi would use to position their new energy drink.

With a long heritage in sports, Faxe Kondi wanted a more explosive visual style than before. In close collaboration with creatives at Faxe Kondi, we conceptualised and produced the campaign capturing the silent war within every athlete.

We wanted to tell the story of pushing beyond limits, even when faced with physical and mental barriers. To the outside world, it looks effortless, even graceful — but inside, it's a fight to keep going. Through pain and struggle, the determination to move forward never wavers.