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PLAY
PLAY
Client
FAXE KONDI
Case

KEEP ON KEEPING ON

‘Keep On Keeping On’ was the line that Faxe Kondi would use to position their new energy drink.

With a long heritage in sports, Faxe Kondi wanted a more explosive visual style than before. In close collaboration with creatives at Faxe Kondi, we conceptualised and produced the campaign capturing the silent war within every athlete.

We wanted to tell the story of pushing beyond limits, even when faced with physical and mental barriers. To the outside world, it looks effortless, even graceful — but inside, it's a fight to keep going. Through pain and struggle, the determination to move forward never wavers.

DIRECTOR & EDITOR
Robin Sharmin
EXECUTIVE PRODUCER
Mads Bergerling, Alfred Lauritzen
PRODUCER
John Lissert
LINE PRODUCER
Anders Villemann
PRODUCTION ASSISTANT
Elias Sheriff Knutz
DOP
Joel Hordegaard
1AC
Timothé Barjou Andersen
PHANTOM OPERATOR
Muyingo
GAFFER
Gaffers.dk
GRIP
Keygrip.dk
DRONE
Dane Grace
PRODUCTION ASSISTANT
Oliver Michelsen
MUA
Alberte Sandvad
COMPOSER/SOUND DESIGN
Adam Wallin
COLORIST
Thamer Alzaidi