LA FAMI BY FOULI

Fouli is a Danish rapper with Moroccan roots. Fouli wanted a visual side to tell the story of his family ties in Morocco, when releasing the single ”La Fami”.

We went with Fouli to Nadore in Morocco to shoot the video. The music is both a performance video, but it also has a storyline. A real story about him travelling to Morocco where he is welcomed by his family. We decided to shoot this cinematic video as a documentary, since nothing from the storyline was staged – it’s an authentic story about Fouli reuniting with his family.