LOCAL LOVE

Scandinavian fashion brand Samsøe Samsøe wanted to showcase their SS21 ‘Local Love’ collection through a digital fashion show for Copenhagen Fashion Week. The Local Love collection is a tribute to the birthplace of Samsøe Samsøe: Nørrebro.

Consisting of 14 short format portrait videos, we produced one long film starring a broad cast and their everyday life in Nørrebro and their relation to the area. We recorded everything in Nørrebro, and our locations were small shops, restaurants and other local gems. To declare their love for Nørrebro, we selected 14 inspiring and creative people. To heighten the authenticity and bring out a nostalgic feel, we shot on 16mm film.