BEOSOUND A1

B&O launched their new portable speaker A1, which was their first product targeted specifically towards generation Z.

B&O wanted a young team that would know how to speak to the audience – and for this production, Alfred Lauritzen was the lead producer, at only 19 years old. Inspired by The Beatles and the rebel youth of the 1960’s, the brother Asmus and Emil Harm produced the soundtrack. It was important to us to be a part of both the music and the casting process, as we wanted to create a holistic experience, and as a result of our collective efforts, the turned out to be Bang & Olufsen’s best performing campaign film on social media for this specific target group.