BANG & OLUFSEN X ON RUNNING

B&O launched their new in-ear headphones E8 Sport – their very first product in the sports category. B&O wanted to visualize what it looks like when design and quality meets sports.

As a follow up to the launch of E8, B&O decided to do a collaboration with the Swiss sports brand “On”. A brand that represents athletes and constitutes a huge network within the world of running. B&O and On released limited editions of E8 in colourways that matched On’s running shoes.

In the same universe as the E8 film, we produced two real life portraits of athletes. The E8 film is an ambitious film targeted towards professional runners, so these portraits aimed to be more relatable for everyday runners. These films focus on the process and the mental preparation supported by the music you listen to before going on a run.