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PLAY
Client
BANG & OLUFSEN
Case

MUSIC GETS YOU THERE

Bang & Olufsen is a Danish brand world-known for designing and developing high-end electronics. B&O launched their new in-ear headphones E8 Sport, their very first product in the sports category. B&O came to us with the task of visualizing what it looks like when Danish design meets sports.

We created a universe far away from the traditional B&O universe, to emphasize that this was a product for athletes. We produced an intense film where we visualize a ”runner’s high” – the relieving feeling of leaving your body for a brief moment. With an aggressive tempo and loads of VFX, we showcase a feeling more than a product. To match B&O’s uncompromising quality, we closed down a bridge, covered a forest in smoke and shot the footage from a moving ATV.

DIRECTOR
Phillip Jacques
PRODUCER
Daniel Manicus
LINE PRODUCER
Alfred Lauritzen
ART DIRECTOR
René Christoffer
LEAD EDITOR
Daniel Manicus
EXECUTIVE PRODUCERS
Adam Holm, Mia Tvenge
DOP
Jacob Møller
1ST AC
Magnus Eidemark
2ND AC
Louis Jablonski
MUA
Stine Rasmussen
STYLIST
Agnes Buch
GAFFER
Emil Kaae
GRIP
Bowie Craner
GRIP ASSISTANTS
Mark Trustrup , Nikolaj Bak
BEST BOY
Martin Dahl
DRONE OPERATOR
Tao Ahler
DIT & ASSISTANT EDITOR
Oliver Klitgård
PRODUCTION MANAGER
Jonas Wittendorff
VFX & VFX SUPERVISOR
Baconx Studio
COLORIST
Hannibal Lang
MUSIC COMPOSER
Kasper Bjørke
PRODUCTION ASSISTANT
Oliver Michelsen
RUNNER
Mathias Haugaard
STILL PHOTOGRAPHER
Patrik Johall
STILL ASSISTANT
Felix Adler
BEHIND THE SCENES
Sarah Fresco
STUNT COORDINATOR
Deni Jordan, Scandinavian Stunt Group
STUNT TECHNICIAN
Søren Rytter, Scandinavian Stunt Group

STILL

CAPTURED BY Patrik Johall

Product photos captured on set focusing on individualism and atmosphere.

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