Bang & Olufsen tasked us on how to visualize the fusion of Danish design and sports as they prepared to launch E8 Sport, their first-ever in-ear headphones designed specifically for the sports category.
The film centers on the concept of the "Runner’s High" — the euphoric sensation of briefly escaping your body, allowing the rhythm of the music to fully guide you. With a fast-paced tempo and with help from visually striking VFX, the film captures the essence of this transformative moment, perfectly aligning with the uncompromising quality of Bang & Olufsen.
Photos by Patrik Johall