Bang & Olufsen is a Danish brand world-known for designing and developing high-end electronics. B&O launched their new in-ear headphones E8 Sport, their very first product in the sports category. B&O came to us with the task of visualizing what it looks like when Danish design meets sports.
We created a universe far away from the traditional B&O universe, to emphasize that this was a product for athletes. We produced an intense film where we visualize a ”runner’s high” – the relieving feeling of leaving your body for a brief moment. With an aggressive tempo and loads of VFX, we showcase a feeling more than a product. To match B&O’s uncompromising quality, we closed down a bridge, covered a forest in smoke and shot the footage from a moving ATV.