Lukas Graham released his new song, “Happy for you” and we created a video highlighting the beautiful lyrics which he is so well-known and acknowledged for. At Blonde, we wanted to rethink the traditional lyrics video to make it visually interesting, yet simple and sophisticated. In a minimaliatic yet dramatic set-up, we see Lukas Graham writing his words on a glass wall while singing from his heart, writing with his personal handwriting to highlight the personal touch.