ARGON 18 X 7 DAYS

Two worlds, two masters, one sport – all coming together in campaign films produced by us at Blonde. A collaboration between the two brands 7 DAYS Active and Argon 18 resulted in a unique cycling collection that had to be launched in a spectacular way. Following the trail of the two cycling icons, Nelson Vails and Rasmus Lund, we went to New York City and Italy to see the collection in action, amid mountains and city traffic. We at blonde set the whole team for the Italian production and helped find the DOP for the NYC production.