PLAY
Client
7 DAYS ACTIVE
Case

ARGON 18 X 7 DAYS

Two worlds, two masters, one sport – all coming together in campaign films produced by us at Blonde. A collaboration between the two brands 7 DAYS Active and Argon 18 resulted in a unique cycling collection that had to be launched in a spectacular way. Following the trail of the two cycling icons, Nelson Vails and Rasmus Lund, we went to New York City and Italy to see the collection in action, amid mountains and city traffic. We at blonde set the whole team for the Italian production and helped find the DOP for the NYC production.

DIRECTORS
Malkit Singh, Simon Rasmussen
PRODUCER
Therese Hasse Larsen
EXECUTIVE PRODUCER
Adam Holm
DOP ITALY
Jesper Christensen
DOP NEW YORK
Eric Teti
FPV DRONE
Dane Grace
EDITOR
Tiyam Pour Khabbaz
COLORIST
Louis Jablonski
MUSIC SCORE & SOUNDDESIGN
Fanmail
STILL PHOTOGRAPHER
Eigil Nickelsen

STILL

CAPTURED BY Eigil Nickelsen

Captured on set by photographer focusing on intensity and dynamism.

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